Privacy policy

This privacy policy sets out how Finely Tuned Fitness Ltd uses and protects any information that you give Finely Tuned Fitness Ltd when you use our service. 

Finely Tuned Fitness Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using Finely Tuned Fitness Ltd, then you can be assured that it will only be used in accordance with this privacy statement.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is updated and in compliance with the General Data Protection Regulation 2018 (GDPR), and is effective from 16/04/2018.

Data Protection

What data we gather

The following is a broad description of the way Finely Tuned Fitness Ltd (FTF) controls, processes personal information. To understand how your own personal information is processed you may need to refer to any personal communications you have received, check any privacy notices provided or contact FTF to ask about your personal circumstances. 

Nature of work – Personal Trainer

Reasons/purposes for processing information

I process personal information to provide a professional service on health and fitness programmes, and to maintain my own accounts and records. This is compliance with GDPR's lawful basis for processing legitimate interests. 

We may collect the following information:

  • Personal details
  • Contact information
  • Preferences and interests for individual programming
  • Other information relevant to customer - surveys and/or offers
  • Other information relevant to client enquiries - for example financial details
  • Website usage data (for analytics) 
  • We also process sensitive classes of information such as physical and mental health details 

How we use this data

We process personal information about:

  • Clients
  • Suppliers - for example MyPTHub
  • Other FTF personal trainers

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping
  • We may use the information to improve our products and services
  • To contact you in response to a specific enquiry
  • To customise the website for you
  • To customise tailored exercise programmes and nutritional recommendations 
  • To contact you via email or telephone
  • To deliver relevant advertising to you on the likes of Facebook or other social media platforms

Who the information may be shared with

FTF sometimes need to share the personal information we process with the individual themselves and also with other organisations. Where this is necessary we are required to comply with all aspects of the General Data Protection Regulations (GDPR). What follows is a description of the types of organisations FTF may need to share some of the personal information FTF process with for one or more reasons:

  • Business associates 
  • Professional advisers 
  • Service providers

Transferring information overseas

I do not transfer any personal information outside the European Economic Area (EEA). 

Individual rights

Individuals have the right to be informed about the collection and use of their personal data. This is a key transparency requirement under the GDPR:

  • The GDPR includes a right for individuals to have inaccurate personal data rectified, or completed if it is incomplete.
  • The individual has the right to have personal information erased.
  • The individual has the right to request the restriction or suppression of their personal data.
  • An individual can make a request for rectification verbally or in writing.
  • In certain circumstances FTF can refuse a request for rectification.
  • FTF shall store all data for 6 months after the individuals contract has expired. If you as an individual have any objections please inform Malcolm Holwill ( and he shall deal with your request. 

Cookies and how we use them

What is a cookie?

A cookie is a small file placed on your computers hard drive. It enables our website to identify your computer as you view different pages on our website.

Cookies allow websites and applications to store your preferences in order to present content, options or functions that are specific to you. They also enable us to see information like how many people use the website and what pages they tend to visit.

How we use cookies

We may use cookies to:

  • Analyse our web traffic using an analytics package. Aggregated usage data helps us improve the website structure, design, content and functions.
  • Store information about your preferences. The website can then present you with information you will find more relevant and interesting.
  • To recognise when you return to our website. We may show your relevant content, or provide functionality you used previously.

Cookies do not provide us with access to your computer or any information about you, other than that which you choose to share with us.

Controlling cookies

You can use your web browsers cookie settings to determine how our website uses cookies.

If you do not want our website to store cookies on your computer or device, you should set your web browser to refuse cookies.

However, please note that doing this may affect how our website functions. Some pages and services may become unavailable to you.

Unless you have changed your browser to refuse cookies, our website will issue cookies when you visit it.

To learn more about cookies and how they are used, visit All About Cookies.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

We will never lease, distribute or sell your personal information to third parties unless we have your permission or the law requires us to.

Any personal information we hold about you is stored and processed under our data protection policy, in line with the GDPR 2018 (see privacy policy).


We will always hold your information securely.

To prevent unauthorised disclosure or access to your information, we have implemented physical and electronic security safeguards.

We also follow stringent procedures to ensure we work with all personal data in line with the GDPR 2018.